The advertising industry in dubai.
With a thriving economy and a very dynamic business environment Dubai has become a center for advertising. The following section will explain to you why Dubai is the perfect place to set up your advertising agency.
So why consider Dubai for an advertising agency?
Dubai offers a plethora of advantages for advertising agencies, including:
- A Growing Market: Dubai’s economy is strong, and as a result constantly growing, this provides an opportunity for businesses to flourish, resulting in a disproportionate demand for advertising and marketing services.
- Strategic Location: Dubai is at the crossroads of Europe, Asia and Africa, and is a gateway to the Middle East, which offers easily accessed vast market.
- Business-Friendly Environment: The business-friendly policies, tax incentives and state of the art infrastructure in Dubai make a great pitch for entrepreneurs and investors to consider setting up operation in Dubai.
- Cultural Diversity: Dubai’s multicultural society offers a great canvas for the production of campaigns aimed at various sections of the society.
Dubai Types of Advertising Licenses
Before setting up your advertising agency in Dubai, learn about the available kinds of licenses. The two main categories are:
Mainland Advertising License
Mainland license gives the permission to run your advertising agency from the mainland (Dubai, UAE), and serve clients from Dubai and the UAE. With this license, you will be free to do business with local companies and with individuals.
Free Zone Advertising License
There are many advantages in dealing with a free zone license as it offers 100% foreign ownership and free from corporate and personal taxes. Dubai Media City and Dubai Internet City free zones can be set up within, that provides a environment for media and advertising companies to thrive.
Steps to Obtaining an Advertising Agency License in Dubai.
To set up an advertising agency in Dubai takes time. In this section, you’ll be walked through the steps necessary for a successful launch of your agency.
Step 1: Choose a Business Activity
The first step is to follow the business activity of your advertising agency. But more specifically; general advertisement service and very focused like digital marketing, event management or public relations.
Step 2: Determine the Legal Structure
Also, you can set your advertising agency up as a Limited Liability Company (LLC) or a Branch of an existing foreign company. For the LLC you have to have at least two shareholders but with the branch you are working under the parent company name.
Step 3: Choose a Trade Name, Initiate Approval Process
Select an agency trade name and obtain initial approval of that trade name from the Department of Economic Development (DED)
Conducting Market Research
Before going ahead we must test the local advertising industry and target market and study the competitors.
What Business Structure To Choose
There is a decision to make about which business structure is best, as that will decide the legal obligations, constraints on ownership, and liability requirements for your business. However, the most common business structure in Dubai comprises of Limited Liability Company (LLC), Sole Proprietorship and Branch Office.
Registering Your Business Name
Registering Your Business Name is one of the most important steps, raising your profile, communicating to potential customers, and indicating that you exist.
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Pick a special and easy to remember name for your company that meets the guidelines and rules set by the Department of Economic Development (DED) in Dubai.
Applying for the Advertising License
Be sure to submit the necessary documents and applications with DED and the free zone authority to be granted advertising license for your agency.
Document needed to apply for an advertising license.
You will need to gather specific documents to then proceed with the license application. These typically include:
- These are called Personal Identification Documents
- Copies of the passport of shareholders and managers
- Copies of shareholders and managers by visa
No Objection Certificate (NOC) from sponsor, if applicant travels on his/ her own expense
Financial Statements and Business Plan
Develop a detailed business plan detailing what specific objectives you want to achieve with that agency, who your target market is, how you intend to market it, and prepare a breakdown of what revenues you expect to generate. Also supply audited financial statements for the previous years if there’s any.
How Much Does it Cost To Set Up an Advertising Agency in Dubai?
If you want to budget and plan then you need to know how much it will cost to set up your advertising agency. It will chit chat about the main cost factors you need to worry about throughout.
- Additional Costs and License Fees.
- Despite the fact that the rates and charges differ with respect to the kind of license anticipated, the amount that will be spent on obtaining an advertising license in Dubai is based on the kind of jurisdiction that you choose to approve your organization in. Office rent, visa fees and sponsorship fees are among some extra costs.
Mainland vs. Free Zone Cost Comparison
Evaluating the agency setup costs in a free zone vs mainland Dubai will provide you with the information to make your decision on budget and demand basis.
- The Benefits of an Advertising Agency Licence in Dubai.
- Obtaining an advertising agency license in Dubai offers numerous benefits, including:
- A growing and robust market for the product.
- A business friendly regulatory environment
- Work on local and international clients.
- Diverse exposure to mean different industries and sectors.
- The potential growth and expansion.
How to Overcome Common Challenges
Dubai has its own issues when it comes to advertising business. The challenges agencies commonly face are addressed in this section along with the strategies for overcoming them. Some of these challenges may include:
- Language & Culture barrier
- High competition
- Advertising regulations
- Limited talent pool
However, to overcome these challenges, you have to have a thorough knowledge of the market, spending on relationship building with partners and clients as well as constantly changing to the ever changing landscape. Networking and staying up to date with industry trends is also sure to help boost your agency in Dubai.
Advertising Agency Tips in Dubai
Running an advertising agency is really just like running a business, only with even more people that you are targeting to get the returns that are expected. That’s why in this part you’re going to find some really great tips tips and insights on how you can get to the competitiveness and set yourself up for long term success! Some key tips include:
- Take it seriously and make building strong relationships with clients, partners and the industry serious investment.
- Get all the latest in advertising industry and technology.
- Get the best number of people from various backgrounds and cultures to entice a doled out and involved workplace.
- Always the innovator and adapts to client’s needs changes
Conclusion
A solid way to invest is to establish your advertising agency in Dubai. The only way an agency can make money is by following 5 steps, understanding industry, taking action, taking on the benefits and opportunities that come with it. Get ready for a fun ride of an experience and get ready to leave your mark in the advertising world in Dubai.
Therefore, don’t delay start planning and make the first step to your agency. Determined, hard work and with the right resources, you can make your dream come true in Dubai’s thriving advertising industry. Good luck! Read more articles..
